Seven Secrets
About Seven Secrets
The Seven Secrets of Meaningful Hospitality moves beyond outdated diversity training into something more universal: inclusion, accessibility, and belonging for everyone.
Grounded in research across all 17 human factors, traits, and conditions that impact the experience of hospitality, it is rooted in two universal human experiences: the experience of feeling misunderstood and the comfort of belonging.
Seven practical principles give teams a shared language and skill set to engage more respectfully and helpfully with everyone — regardless of identity, needs, or perspective.
Research
We identified the 17 factors, traits, and conditions that impact hospitality and conducted extensive interviews across those identities.
From those insights, we reverse-engineered the Seven Principles — a framework for interacting with everyone more thoughtfully and effectively.
The 17 Factors, Traits, and Conditions
- Mobility Disability
- Vision Disability
- Hearing Disability
- Speech Disability
- Sensory Processing Disability
- Gender
- Age
- Race / Skin Color
- Ethnicity / National Origin
- Neurodiversity
- Relationship / Family / Caregiver Status
- Sexual Orientation
- Body Size
- Physical Appearance
- Health Status
- Religion
- Service Animal or Pet Companion
The Seven Principles
Reject Preconceptions
Overcome autopilot thinking for authentic connection.