Seven Secrets
About Seven Secrets
Seven Secrets moves beyond outdated diversity training into something more universal: inclusion, accessibility, and belonging for everyone.
Grounded in research across 17 identity factors, it is rooted in two universal human experiences: the experience of feeling misunderstood and the comfort of belonging.
Seven practical principles give teams a shared language and skill set to engage more respectfully and helpfully with everyone — regardless of identity, needs, or perspective.
Research
We identified seventeen identity factors, traits, and conditions that impact hospitality and conducted extensive interviews across those identities.
From those insights, we reverse-engineered the Seven Secret Principles — a framework for interacting with everyone more thoughtfully and effectively.
The 17 Identity Factors
- Gender
- Age
- Race / Skin Color
- Ethnicity / National Origin
- Neurodiversity
- Relationship / Family / Caregiver Status
- Sexual Orientation
- Body Size
- Physical Appearance
- Health Status
- Religion
- Service Animal or Pet Companion
- Additional intersecting identity dimensions
The Seven Principles
Replace assumptions with curiosity
Subscription Plans
Seven Secrets is delivered through annual subscription plans designed to scale with your organization’s ambitions.
- Seven Secrets education for your organization and partners
- Access to Collective webinars, workshops, and office hours
- Service credits applicable to extended advisory and implementation services
- Strategic guidance to align education with measurable business goals
Subscription Service Menu
The Subscription Service Menu outlines available advisory, strategy, research, marketing, and operational services available through Collective partners.
- Market readiness assessments
- Messaging strategy
- Campaign advisory
- Accessibility audits
- Identity segment strategy
- Executive advisory