Seven Secrets
The Seven Secrets of Inclusive Hospitality
The Seven Secret Principles of Inclusive Hospitality is a new education program transforming the
old paradigms of diversity, equity and inclusion into a new understanding of inclusion, accessibility
and belonging for everyone.
Our curriculum empowers tourism and retail professionals to reframe and broaden their perspective beyond identity, with actionable learning and engagement that unites what’s common to all historically underrepresented and excluded people.
Seven Secrets is the first educational paradigm for hospitality that looks at inclusion from a holistic perspective, instead of through the lens of single identities.
Based on research and interviews with people of 16 different identities, it explores the common feelings and experiences of all people navigating circumstances and environments that don’t consider, welcome, or accommodate them.
In learning the Seven Secrets Principles, you will leave the workshop with the tools and understanding to:
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- Identify and challenge ingrained biases
- Proactively anticipate, welcome, and invite travelers and customers of all identities
- Create more resonant marketing for historically underrepresented and excluded travelers
- Cultivate understanding of varied challenges in hospitality
Avoid unintentional disrespect - Innovate in service recovery
- Foster an environment of respect for identities, privacy, and space
- Improve traveler and customer satisfaction
Seven Secrets of Inclusive Hospitality
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- Be Open: Embrace openness and willingness to relearn, challenging personal biases.
- Build Understanding: Value unique experiences and challenges in travel and hospitality.
- Reject Preconceptions: Overcome unconscious biases for genuine connections and
respectful service. - Honor Autonomy: Respect personal space, privacy, and decision-making autonomy.
- Craft Connections: Create authentic, empathetic interactions enhancing guest
experience. - Accommodate Differences: Recognize and adapt to diverse guest needs, ensuring
equality. - Drive Change: Foster diversity and proactive engagement within organizations and
communities.
