Our Seven Secrets Collective offers uniquely flexible access to our roster of globally-recognized experts and practitioners. Our annual membership programs identify opportunities and market potential for your business, solve challenges, and develop marketing plans for undervalued customers, visitors and guests.

As advocates for suppliers and consumers, our work starts with a strategy to bridge where your business is today, to where it needs to be to welcome future customers of all identities. With a keen understanding of the financial, political, and community implications for tourism, retail and other hospitality businesses, our recommendations are smart, creative, and actionable.

Our strategy and marketing services include products and services supporting these strategy goals:

• • Identify challenges, opportunities, and market potential for your business in undervalued market segments.
  • Create action plans to build consumer awareness, transactions and loyalty in any of those segments.
  • Create consumer-facing marketing and communications plans
  • Leverage marketing, communications, and training efforts to transform local service culture and increase welcome for all travelers.

Consulting

Use us as a sounding board, or engage us to complete a mission-critical task.  Seven Secrets subscribers benefit from our combined industry network reach and engagement. HospitableMe and the HospitableMe Collective insures that your brand development and marketing efforts are expertly guided through planning, execution and follow-up.

Strategic Audits

HospitableMe Collective members evaluate the inclusiveness of your messaging and imagery. We report on how your brand relates to the audience, identify messaging that may be unintentionally alienating to travelers, and highlight advantageous attributes. We outline recommended steps to make your customer-facing communications more welcoming and engaging for all travelers.

Our audit provides your leadership and teams with:

• • Review of consumer-facing messaging and imagery
  • Identification of product strengths and weaknesses
  • Benchmarking against best practices in your sector
  • The necessary perspective to plan your engagement with the segment

Market Analysis and Plan

Building on our audits, this program takes the findings of the Audit, and builds recommendations and work plans from the recommendations. We work collaboratively with your team to leverage your strengths and opportunities, producing a detailed plan to position and/or promote your destination or brand to your desired audience.

Our analysis and plan provide a launchpad for your team, drastically reducing the start-up learning curve and accelerating your success in the market.

• • Hospitality education for your sales/marketing/leadership teams and tourism partners
  • Collaborative iteration of your marketing and communications strategies
  • Detailed plans for next steps
  • Leverage points based on your products, policies, marketing, reputation, employees, location, history, and visibility
  • Areas for improvement, benchmarked against best practices in the industry, with clear examples and guidance
  • Recommendations for short, medium, and long-range engagement efforts
  • Response to political, social, and competitive challenges
  • Introductions and referrals to potential collaborators, partners, and providers

Content Development

Engage our editorial expertise to develop inclusive content for your destination or brand. We have decades of experience producing high-quality editorial for print and online platforms, and some of the world’s most sophisticated travel marketing organizations.

We deliver content that is relevant, fresh, engaging, inspiring, voice-expanding but always on-brand:

• • Inclusive messaging from a wide range of voices
  • Short features to full destination guides
  • Passion-focused. with special emphasis on culinary, arts,
    and outdoor adventure
  • Insider recommendations
  • Local, inclusive, and personality-driven

Keynotes & Panels

HospitableMe and Seven Secrets Collective partners and content appear on stage at conferences all over the world, delivering keynote addresses and panel discussions on a wide range of hospitality and travel subjects. Invite us to speak, or engage us to create dynamic and diverse programming and panel discussions for your conference or event.

Keynote topics include:

• • Everyone Welcome: Delivering Inclusive Hospitality
  • Making Meetings More Inclusive
  • Tourism: Will it Save or Destroy Us
  • Welcoming Diverse Guests in Conservative Cultures